I recently ordered the latest Green Hornet movie on DVD from Amazon.com starring Seth Rogen, Jay Chou, Cameron Diaz. I’m a real Green Hornet aficionado because of my great admiration of Bruce Lee who played Kato in the TV series in the sixties. I'm thinking that the audience was made up of either Seth Rogen, or Jay Chou fans; not Green Hornet fans. I appreciate all of what Seth did to get this movie made and reintroduce these great "super heros" to a new audience, but he probably should have stepped aside and had someone else play Britt Reid; too much slap stick and comedy for my taste in what I believe the real Green Hornet should be.
Anyway, enough of all of that, here’s the reason I’m sharing this today. By purchasing this item from Rick's Collectibles, I was presented with a great marketing, customer service, and sales tip that anyone selling on either Amazon, Ebay, or any other business can implement.
I received my DVD very promptly but when I opened the package I saw what I think is great marketing and a touch of style, great customer service and a personal touch; all things that will make this seller “stand out” and invite future sales.
Here it is. Attached to the DVD was a simple business card, imprinted on both sides.
You’ll see a picture here. This card presents all the important information on the front side. Note that the card has what’s called a “phantom” imprint (just a lighter image under the main printing) that shows the Amazon.com image.
On the reverse side, you’ll see a “thank you” message, and a request for the recipient to leave good feedback!
This is great. Buyers are great about leaving bad feedback but leaving good feedback seems to happen less. Here, the seller also requests that if there is a problem, to please contact him so it can be corrected to resolve the issue to avoid getting bad feedback.
This is great. Buyers are great about leaving bad feedback but leaving good feedback seems to happen less. Here, the seller also requests that if there is a problem, to please contact him so it can be corrected to resolve the issue to avoid getting bad feedback.
One of the reason’s I built this blog is to reward those who offer great customer service, and to present ideas and tips for people to include these things in their marketing. To reward “Rick’s Collectibles” the company where I purchased the DVD, I am displaying his link here, and will return to Amazon and present my very high rating for going above and beyond in getting that DVD to me. Now if you’ll excuse me, I’m going to watch The Green Hornet!
Here's my feedback to Rick: Rick, I'm very impressed with the condition and delivery of my DVD. I especially liked the "extra measure of service" by your little business card attached. I will tell everyone I know about your excellent service in my marketing and customer service blogs.
Ter Scott!
Bricks to Clicks Marketing Consultant
http://www.terscott.com/
